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SMF Blogs > Hot Trends > December 2008 > GOOG Google gears down for tougher times

GOOG Google gears down for tougher times

WSJ reports with the U.S. economy in a recession, Google is ratcheting back spending and cutting new projects. "We have to behave as though we don't know" what's going to happen, says Google Chief Executive Eric Schmidt.

The company will curtail the "dark matter," he says, projects that "haven't really caught on" and "aren't really that exciting." He says the company is "not going to give" an engineer 20 people to work with on certain experimental projects anymore. "When the cycle comes back," he says, "we will be able to fund his brilliant vision.".

In recent weeks, Mr. Schmidt has held meetings with top executives to determine where to focus investment more narrowly. Top priorities include display ads, which use graphics and appear on Web pages; advertising on mobile phones; and the company's online business software.

Google has also begun chipping away at perks. In recent months, it reduced the hours of its free cafeteria service and suspended the traditional afternoon tea in its New York office.
Posted: 12/3/2008 8:49:48 AM by Global Administrator | with 0 comments


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